Instagram Action Buttons

Action buttons are a series of third-party connection flows that, when connected to a user’s partner platform, give the business an updated action button on their profile connected to the advertiser’s website.

 
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Challenge:

Design a solution that enabled Facebook’s product for Instagram users.

  • Constraints on Instagram ad products

  • Minimal text

  • Different design/UX patterns

  • Clear, concise copy

Role:

  • Product development in both Facebook and Instagram product orgs

  • Designed solutions for Facebook and Instagram Design reviews

  • Delivered a product experiences that satisfied both Instagram and Facebook requirements, exceeding product team’s goal

Impact:

  • Grew adoption of the product and achieved a higher leading to a spike in advertisers who achieved a business outcome — the topline success metric defined by LAX Outcomes product team.

 

Results:

“The product you worked on continues to be the single most effective channel for adoption for the legacy platform. What is particularly impressive is that it has already gotten 4.9K installs a month after launch, compared to about 5K cumulatively this year.”

-Facebook Product Manager