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Challenge:

Onboard merchants using third-party platform website to enable onsite checkout on Facebook

Role:

Led product alignment between Facebook commerce, lightweight ad experiences (LAX) and Instagram Shopping.

Deliverables included:

  • Design and content wireframing between LAX and Instagram Shopping product teams

  • Created wireframes, design mocks, and documentation for updated content that was friendly for SMBs.

  • Deliver quality checks for internationalization and localization

 
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Impact:

Shipped bundled commerce on a gradual rollout to a global audience of 10M active advertisers in July 2020.

Results:

Grew adoption of the Facebook Business Extension product by XX%, which was a top ship goal for the LAX Outcomes product team. FBE drives an annual run rate of $1B for Facebook.