Facebook Business Extension

Created a framework for how to communicate the value of the Facebook Business Extension:

• In-product UI

• In Facebook Help Center Content

• Partner platform naming convention

• Partner messaging docs

• Developer documentation

• Master Product Document

Voice and Tone Guidance for SMBs

Facebook’s “voice” is simple, straightforward human.

For the new launch of Facebook Business Extension, tested two different content prototypes among SMBs using a third-party platform.