Data and Privacy Settings
The Project
The ACR consent is collected today via a separate pop-up that appears when the user switches to its TV HDMI or Tuner input for the first time. This feature was previously only for the US but will be expanding to other countries.
Roku collects ACR not only to be compliant in GDPR countries but to gather data and target user/audience engagement measurements.
This change will first be rolled out to Mexico, then to new international markets. If successful this feature would be rolled out to UK, Germany, and Brazil.
My Role
As a content strategist, I worked with PM and PD partners to redesign this modal, to better align with our Design System and create an easier task for Roku users.
Project Outcome
This project is expected to ship to Canada, Mexico, Germany, and Brazil in the Spring release of 2024.
