Facebook Small Business Products
Action Buttons on Instagram
Problem: Small businesses who want to advertise on Instagram find it difficult to advertise their products and services.
Design Solution: Make third-party appointment bookings and conversion objectives easily available via an action button connection flow in the Instagram’s business user’s profile.
Facebook Business Extension
Problem: Businesses using a third-party platform to sell products and get service bookings lack discoverability, distribution and insights when it comes to marketing their products and services.
Design Solution: FBE connects third-party platforms, like Shopify and WooCommerce, to Facebook, and enables powerful marketing asset setup through a simple onboarding flow.
Automated Ads
Problem: Small businesses who want to advertise lack time, resources and expertise that larger companies generally enjoy.
Design solution: An onboarding questionnaire where the user answers a short series of questions about their business to get a Facebook-recommended ad objective and plan.
Prototypical Business Outcomes
Problem: Small business who are advertising for purchases, leads, and events face a patchwork of solutions in our small business interfaces.
Design Solution: Create a “prototypical” vision of what business outcomes looks like in Facebook’s lightweight ad interfaces.
Facebook Commerce
Problem: Businesses who want to sell on Facebook from a third-party platform have to employ a variety of patchwork solutions in order to set up marketing assets and connect to Facebook and Instagram.
Design Solution: Onboard businesses to Facebook commerce via one simple setup flow that connects the third-party platform and enables commerce on Facebook and Instagram.